It's not a new idea in marketing; celebrity endorsements sell products. And while not all brands subscribe to the celebrity endorsement theory, it's based on simple logic. People idolise celebrities, so when famous people are seen with your brand, audiences are prompted to buy that product, either subliminally or directly.
There are methods to fine tune the effectiveness of endorsements that lead to bigger impact. Here's a look at how Sincura PR can help you to use celebrities to boost your brand awareness and sales.
The potential positive effects on product sales cannot be understated. According to Marketwatch, just one endorsement can spell an increase in sales by 4%. The effects would be substantial if the brand could find a prominent name who influences their audience.. Further studies have found that while the use of celebrity endorsers does not necessarily influence consumer brand loyalty "endorsements are a powerful and useful tool that magnifies the effect of a campaign.".
The brand value added by celebrities is immediate and palpable. When a celebrity signs an endorsement deal with a product, an element of legitimacy is suddenly present in the company, simply because of the power of the name backing it up..
As the best connected network available, The Sincura Group hold a black book to die for, with direct access and relationships with hundreds of celebrities across the globe. By cutting out agents and middle-men we can keep any related costings to a minimum. Where we don't have direct access we have a network of thousands of agents and representatives who we work with to ensure maximum celebrity exposure.
Our experiences team can also advise on the best celebrities to approach and full marketing campaigns.
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Sincura PR created a campaign to 2018 to distribute a limited "special edition" clothes drop to 100 carefully selected celebrities from the worlds of sports to film and television. A selection of football players who were hand delivered their clothes can be seen below: