The Sincura Group are delighted to host our members and guests on our private lawn at Royal Ascot. 


Fashion takes centre stage on gold cup day. Thursday is the day of the historic gold cup. This is Britain’s most important event for stayers (horses that run over long distances). It is also the event that launched the royal meeting as we know it. As thousands turn out to see this coveted prize contested, it is also the day that designer creations and millinery masterpieces take centre stage.

royal ascot ladies day tickets hospitality silks lawn royal enclosure


Please see below for your itinerary for the day.

car sponsors for sincura royal ascot

TAILGATE PARTY (from 12.00 to 1.45pm)

Royal Ascot gates open at 10.30am and we will be hosting our tailgate party from midday until 1.45pm in car park 8. You wont miss it as we have giants Sincura flags and a top of the Lange Range Rover and Bentley 4x4 kindly donated by Classic Parade. If you haven't heard of them they are the market leaders in supercar rentals with a vast fleet comprising of a selection of the most desirable supercars for hire in the world. They own and manage the collection for hire in central London, and deliver throughout England and the UK with our Guaranteed Gold VIP Delivery Service.. 

Guests can enjoy two of their collection, whilst mingling with other guests over lunch and champagne before heading in to Ascot to our private lawn.


royal ascot catering 


Lunch (12..00pm to 1.45pm) will be provided by ESquared Catering, this exciting and modern company headed up by Elliot Luscombe and Ellie Laidlaw., will showcase some of the finest lcoal and seasonal food. Elliot’s backgroun includes the 2 Michelin star restaurant, The Square (Mayfair), under the mentorship of Phil Howard and Kitchen W8 (1 Michelin Star). He has a passion for seasonal, and where possible local, produce in order to produce the highest quality food.. Ellie honed her front of house skills in Racine Knightsbridge, Kitchen W8, and restaurant manager of Sonny’s kitchen.  

We are excited to have such a prestigious pair catering for our guests, with the menu seen below. 

Belly of Tuna, Wasabi Cream, Puffed Wonton
Picked Crab, Avocado, Toasted Muffin
Tartare of Beef, Truffle, Sourdough Tuille
Potato, Bacon, Cheese, Onion
Courgette, Persian Feta, Green Olive, Mint

Lobster Brioche Rolls
Venison Scotch Egg, Pickled Walnut Purée
Asparagus & Smoked Salmon Quiche
Elaborate Cheese Board, Homemade Chutney, Crackers  

Desert Canapé
Pistachio Financier, Lemon Curd, Raspberry
Chocolate Tart, Whiskey Oats
Lemon Meringue Tart

champagne sponsors sincura royal ascot


I Love Bubbly specialises in the import of unique, beautiful Champagne of superior quality. They uncover the finest, hidden gems from the Champagne region, all of which have never been available in the UK market before. They only work with brands that they believe produce truly amazing Champagne of outstanding quality, whether they be big global producers or small independent farmers, who have been growing grapes and producing Champagne for generations.

We are delighted that I Love Bubby will be offering complimentary champagne at lunch in the form of Charles Collin Cuvée Charles Rosé, This rosé is translucent salmon pink in colour with aromas of strawberry jam, forest fruits, blackcurrants and blackberries

Guest can also enjoy soft drinks and Pimms and Lemonade. to ease their way into the day

sincura hospitality at royal ascot ladies day


Guests make their way over to our hospitality Silks Lawn. With gazebo and seating areas located on the finishing stretch it is the perfect place to view the Royal Processions and the thrilling racing action whilst enjoying the private bar and mingling with other members. Enjoy a Pimms and Lemonade reception as you settle in to the racing - the schedule for the day includes:

2:00pm: The clock strikes two and so begins the Royal Procession. The Royal Landaus, led by four Windsor Greys, approach along the famous Straight Mile. It’s a short but spectacular journey, and one that since 1825 has signalled the start of the Royal Meeting.
2:30pm, to 5:35pm:. Racing. The Norfolk Stakes, 3:05pm: The Tercentenary Stakes, 3:45pm: The Ribblesdale Stakes, 4:25pm: The Gold Cup, 5:00pm: The Britannia Stakes, 5:35pm: The King George V Stakes.

6:00pm to 7:00pm: Singing around the Bandstand on the Plaza Lawns
9:00pm: Car park closes

 royal ascot what to wear


.. SINCURA TICKETS MEMBERS are entitled to one ticket per member.  Please contact your account manager for tickets and any additional ticket requirements. 

.. SINCURA VIP TICKETS MEMBERS are entitled to one complimentary pair of tickets per member.  Please contact your account manager for tickets and any additional ticket requirements. 

.. SINCURA CONCIERGE MEMBERS are entitled to one complimentary pair of tickets per member. Please contact your account manager for tickets and any additional ticket requirements. 

All Tickets along with your information packs will be sent on Monday June 19h 2017 via Royal Mail secured delivery. No entry will be permitted without your invitation.


Your concierge can organise various extra from accommodation and transfers to suit/dress hire to Royal Enclose access. Please contact us for more information.


GENTLEMEN: Though morning suits are expected, it is not compulsory. Gentlemen are asked to wear a matching suit, shirt and tie.

LADIES: Ladies are required to wear formal daywear including a hat, headpiece or fascinator at all times. Trousers are permitted but must be full length. Shorts and strapless or sheer strap dresses/tops are not permitted and midriffs must be covered. Jackets and pashminas may be worn but dresses and tops underneath should still comply with the dress code.


The address for Ascot is Ascot Racecourse, Berkshire, SL5 7JX, directions to Ascot can be seen at For parking, Car Park 8 is available to pre-purchase at £30 per person; otherwise you can simply pay at the gate. To pre-book parking you can contact us or the booking line directly on 0844 346 3000.

Our SILKS LAWN hospitality is located only yards from the track overlooking the finishing straight. See the map below (red circle) – there will be sign at the front saying SINCURA CONCIERGE.

ascot map - sincura hospitality


We would like to thank our partners who are supplying gifts for guests at this event including:

fiji water sponsors royal ascot

FIJI WATER: EARTH’S FINEST WATER™. FIJI Water was founded in 1996 out of the desire to share the earth’s finest water with the world. Today, it is available in leading hotels, fine restaurants, retail locations, as well as by direct delivery. As a leading export of the Fiji Islands, FIJI Water is now the number one imported bottled water in the United States and is enjoyed in over 60 countries across the globe.

rogue sunglasses partner with sincura for ascot ladies day

ROGUE EYEWEAR: Rogue is a unique perspective in sun wear told through various collections of deliberately thought out, wearable shades. We follow the philosophy of sophisticated style, refined design, and unique materials, to present a timeless and classic product to you. Rogue is proud to be the only designer brand to feature glasses made of rubber, denim, stone, wood, and many experimental materials never seen before. We believe that purchasing glasses should be simple and fun.

proof drinks partner with Sincura for Royal Ascot Ladies Day

PROOF DRINKS: SPECIALISING IN THE IMPORTING, DISTRIBUTION, SALES AND MARKETING OF PREMIUM DRINKS BRANDS SINCE 2010. Borne out of the consumer demand for interesting new products, Proof Drinks’ aim has been to disrupt traditional drinks categories and to create unique offerings for our clients and consumers. We don’t accept conforming brands, we select brands based on their ability to stretch drinks categories, challenge them or completely turn them on their head.

ARgENTUM. Award winning anti-age cream utilising the inherent strength of Silver Hydrosol & DNA HP to create unique and powerful skincare.. Backed by years of scientific research, this miracle cream will leave skin feeling super-hydrated, younger and softer.

savoursmiths partner with sincura

SAVOURSMITHS. An audaciously luxurious snack brand, that is proud to be launching a better breed of crisp with their exceptionally indulgent, skin-on potato crisps in unashamedly flamboyant flavours. Made with home-grown produce from the family farm in Cambridgeshire and hand-cooked in small batches, SAVOURSMITHS crisps are available in four unique editions, each one created with the most deliciously decadent ingredients from across the globe. 

MAXWELL SCOTT BAGS. This English luxury brand. fuses modern design with traditional Italian leather craftsmanship, epitomising individuality, luxury, style and ambition. With its creations now sold globally, the brand is embarking on the most exciting chapter in its development since its debut more than a decade ago. 

ana bella millinery

ANA BELLA MILLINERY. Ana Bella Millinery is an internationally-awarded, bespoke millinery brand with a studio in London and Australia.​ Her signature Millinery style, unique to the Ana Bella brand, mirror headpieces have won several awards, featured front page of "The Times" London ,Vogue Australia, Hattalk and exhibited around the World.

newby teas sincura ascot

NEWBY TEAS. Newby was founded in London at the turn of the millennium with a single mission, to reintroduce quality tea and revive the world’s love for it. By painstakingly sourcing, blending, preserving and serving the world’s finest teas, Newby guarantees that its products have integrity. Not only do they set the bar for tea’s luxury standard, they speak volumes on the lost art of truly understanding and appreciating the well-loved drink.

sunsoul for royal ascot

SUNSOUL. Sunsoul is a healthy energy drink that uses ingredients found in nature to deliver the boost people need to feel their radiant best. ENERGY DELIVERY. Sunsoul delivers the alertness and mental energy you need without the refined sugar and calories. It is specially formulated with guarana, baobab and kola nut to prolong energy delivery.


For more information contact our tickets team at | click here for more Racing packages. On the day there are numerous hosts to assist through the event, their details will be sent to you in your welcome pack.




0844 854 9220