CELEBRITY ENDORSEMENTS BY SINCURA PR

It's not a new idea in marketing; celebrity endorsements sell products. And while not all brands subscribe to the celebrity endorsement theory, it's based on simple logic. People idolise celebrities, so when famous people are seen with your brand, audiences are prompted to buy that product, either subliminally or directly.

There are methods to fine tune the effectiveness of endorsements that lead to bigger impact. Here's a look at how Sincura PR can help you to use celebrities to boost your brand awareness and sales.

THE EFFECT OF ENDORSEMENTS ON SALES

The potential positive effects on product sales cannot be understated. According to Marketwatch, just one endorsement can spell an increase in sales by 4%. The effects would be substantial if the brand could find a prominent name who influences their audience.. Further studies have found that while the use of celebrity endorsers does not necessarily influence consumer brand loyalty  "endorsements are a powerful and useful tool that magnifies the effect of a campaign.".

CELEBRITIES INSPIRE CONFIDENCE

The brand value added by celebrities is immediate and palpable. When a celebrity signs an endorsement deal with a product, an element of legitimacy is suddenly present in the company, simply because of the power of the name backing it up..

HOW SINCURA PR CAN HELP

As the best connected network available, The Sincura Group hold a black book to die for, with direct access and relationships with hundreds of celebrities across the globe. By cutting out agents and middle-men we can keep any related costings to a minimum. Where we don't have direct access we have a network of thousands of agents and representatives who we work with to ensure maximum celebrity exposure. 

Our experiences team can also advise on the best celebrities to approach and full marketing campaigns.

sincura pr manage mafia clothing celebrity endorsements

SINCURA PR CASE STUDY: MAFIA SZN FASHION BRAND

MAFIA SZN (https://www.mafiaszn.com) is representative of the current fashion climate, providing exclusive access to contemporary clothing, we aspire to bridge the gap between high fashion and street-wear. From visual content to merchandise we strive to pioneer a new standard in quality and design. The generic recycling of seasonal fashion has become obsolete, MAFIA SZN provides a platform for a new creative movement.

Sincura PR created a campaign to 2018 to distribute a limited "special edition" clothes drop to 100 carefully selected celebrities from the worlds of sports to film and television. A selection of football players who were hand delivered their clothes can be seen below: 

sincura pr sent clothing to selected premiership footballers 

 

For more information please contact our pr team