You can learn more about our members, partners, technology, and our global footprint through our footprint document below

View the latest news and blog posts from Sincura as a company


Sincura employ over 50 experienced staff globally to offer a 24/7 service to our many members.


Our personable and highly skilled team are hand-picked industry experts in their respective fields and are available around the clock to handle all your requests.

Our Senior staff can be seen below

Tara Leers director at The Sincura Group Concierge

Tara Leers


D: 0203 148 2661
E: tara@thesincuragroup.com

Tara has 20 years’ experience in the luxury industries from interior design to Lifestyle management and has looked after some of the world’s most esteemed private and corporate clients. These range from company CEO's to Royals, both in the UK and internationally.

She was brought in to The Sincura Group in 2010 to head up the concierge services and her results were immediate with Sincura being voted London’s Concierge Company of the year within 12 months. Her attention to detail is key in ensuring the Group maintains its luxury essence and has expertise in strategy development; business build; and people and commercial leadership.

Tony Baxter director at Sincura Group Concierge

Tony Baxter


D: 0203 148 2660
E: tony@thesincuragroup.com

Since setting up the company, Tony has installed a strong emphasis on Sincura being the most technically advanced concierge on the market. His background is in the city where he developed trading and behaviour systems including Bank of England's Fastwire - the world's fastest financial message hub. Setting up his software consultancy at the age of 22 he won contracts with banks including Nomura, Credit Suisse, and UBS.

Tony is a keen sportsman, having represented England University at rugby and spent a season playing in South Africa. He has been swimming since the age of 8 and recently swam the English Channel.

As the son of a diplomat, Tony has travelled extensively and through his connections, sports and professional life he has developed a black book to die for. In 2011 Tony was voted one of the 100 most influential Londoners.

Michael Zelenin at The Sincura Group

Michael Zelenin


D: 0203 148 2655
E: michael@thesincuragroup.com

After finishing his Masters Degree, Michael learnt the luxury sector as a Project Manager with international research company the Ukrainian Marketing Group, based in Kiev. He was quickly spotted by Quintessentially Ukraine and after working for three years as an account manager was promoted to Head of Client of Services in their Melbourne, Australia office where he spent a further 3 years.

In early 2017 Michael came to Sincura's attention as we looked to expand globally with office launches in Ukraine and APAC, and his name repeatedly came up. We convinced him to join Sincura in May the same year to set up both offices, and now operates as our Global Brand Manager, ensuring that the same standards are maintained through all our international offices.

Michael is currently working on our expansion into the Americas and Asia

Denis Alekseev at the Sincura Group Concierge

Denis Alekseev


D: 0203 148 2655
E: denis@thesincuragroup.com

Beginning his career with American Express Russia, Denis developed his skills through working in the offices of the biggest corporations including Unilever, PepsiCo, IBM. In 2005 when AMEX launched Centurion and Platinum cards, he was assigned with building and running the Membership Travel Services (concierge) throughout the country.

After 16 successful years with AmEx Denis was headhunted to become the Head of VIP Lifestyle Projects with the biggest Russian Bank - SberBank. 202 Saw Denis join the Sincura team managing our global offices and partnership programmes.

Oliver McGowan-Scanlon concierge team leader at The Sincura Group

Oliver McGowan-Scanlon


D: 0203 148 2666
E: ollie@thesincuragroup.com

Ollie joined Sincura after graduating from University studying Event Management. Joining the Concierge team, he combines his experience from his degree, plus working at the exclusive Wimbledon Championships, to support our members.

You are in safe hands with Ollie. Now a senior concierge, he has proved to be one of our most popular concierge's with clients and in 2021 Ollie started his management programme to lead a team.

CALLUM VAN ENGEL head of development at the Sincura Group Concierge



D: 0203 148 2669
E: callum@thesincuragroup.com

After completing his Business and Management degree, Callum joined Sincura to expertly take our award-winning CRM systems to the next level. Tuning our behaviour algorithms, rolling out automation, building accurate customer reporting, and advancing our API and mobile applications. We are able to offer efficient and powerful white-label solutions that are customisable and integratable to bespoke client needs.

Our white-label projects are in confident hands as Callum utilizes his strategic perspective, relationship building, and technological experience to effectively manage the project life cycle from planning, testing, delivery, and ongoing management once live.

As one of the most analytical members at Sincura, his work ensures we continue to raise the bar when it comes to client and request management, and your journey with us is second to none.

charlotte regan head of travel at the Sincura Group Concierge

Charlotte Bernhardsson-Regan


D: 0203 148 2665
E: charlotte@thesincuragroup.com

Hailing from the coldest depths of Sweden – travel (and in particular sunshine) has always had a huge pull for Charlotte. And she excels at it - heading up the Sincura Travel team to secure the best travel deals and unique experiences for our clients.

Charlotte ensures that every travel partner, from hotels and villas to chauffeurs and jets, meet the high demands of our members. With thousands of relationships from her many years at Sincura she can ensure that your travel needs are managed flawlessly and our high level of service are brought with you wherever you are around the globe.

lincoln hall food and beverage manager at the Sincura Group Concierge



D: 0203 148 2655
E: lincoln@thesincuragroup.com

Lincoln's career started under the guidance of Alan Yau OBE – as part of his inner team – launching and managing the revolutionary Japanese noodle bar Wagamama. From there he helped launch Michelin star rated Hakkasan and went on to be the Head Maitre’D for almost 4 years,

Since then Lincoln helped open and manage some of London’s most prestigious bars, restaurants and clubs including Nobu, Taman Gang, Salt, Aura, Pangea Marbella, Movida and Zuma. Following Zuma he was head Maitre’D at Novikov and Street XO.

Working with Sincura for over 7 years to ensure we are regarded as the leading gastronomic concierge, Lincoln currently splits his time between Sincura and as part of Gordan's Ramsey's inner circle at Lucky Cat.

Max McLean at the Sincura Group Concierge



D: 0203 148 2667
E: max@thesincuragroup.com

Each senior concierge are supported by a team of researchers and account executives who complete three years of training from their mentor before managing their own clients. Having come through this programme himself with flying colours, Max now manages our demanding training programme and helps guide new recruits to reach their full potential as a concierge and lifestyle manager.

As our most successful trainee to date, Max now finds himself working within the prestigious premium team, managed by our concierge director, Tara. Despite his young age, Max knows the luxury sector inside out with knowledge beyond his years. Max also manages various projects within Sincura Arts.

DOMINIQUE MINTER at the Sincura Group Concierge



D: 0203 148 2668
E: dominique@thesincuragroup.com

Ever wondered how our members are the first to hear about the latest venue launches, restaurant news, travel tips, film and tickets offers, and regional news from New York to Dublin? It's all down to Dominque who heads up our successful news team.

If it's happening then rest assured she knows about it. Along with her news team she is the engine room of the company and often the first voice you hear when you call Sincura.

With over 20 articles loaded each day through our App, Social Media, and Members' Platforms she is one of the busiest and hardest working in the office and we are delighted to have her.

Always one of the first in the office, Dominique ensures hundreds of thousands of you are never left in the dark when it comes to the hottest news and events.

JYRAM SHARMA concierge strategy lead at the Sincura Group Concierge



D: 0203 148 2669
E: jyram@thesincuragroup.com

After finishing his degree in computer science, Jyram has aided the development of mobile applications and websites for private offices and large scale corporations across the Middle East and Europe. He then went on to co-found a fintech business that operated in the Middle East aimed at households with domestic staff.

With a particular interest in technology and strategy, Jyram works to help advance our strategic approach, websites and custom in-house CRM, which over 6 years of development has grown into the advanced system on the market.

Jyram joined the Sincura technology team due to his avid interest in building systems that help automate technical processes that a fast growing company may face.

Alexander haveron-jones editor at the Sincura Group Concierge



D: 0203 148 2670
E: alex@thesincuragroup.com

Alexander joined The Sincura Group with a BA in English from the University of Oxford and an MA in History of Art from the Courtauld Institute of Art. Having been appointed to three editorships while at Oxford, including the university newspaper, the UK’s oldest student magazine, and an independent literary review, his proven talents as an editor make him a strong addition to the team.

Alexander is responsible for overseeing all company literature, including brochures, private member and corporate proposals, and our media packs, overseeing every process along the way, from design to the final copy-edit.

Alice Hodgson head of fashion and society at the Sincura Group Concierge

Alice Hodgson


D: 0203 148 2664
E: alice@thesincuragroup.com

Alice specialises in access to uber-exclusive events – from front row seats at Paris Fashion Week to VIP access to society soirees.

She joins Sincura with a rich background of working with leading brands and fashion houses, and continues to develop these relationships on behalf of members to ensure our members have unrivalled access to the very best the world has to offer.

She never seems to stop working, and if you are lucky enough to have Alice as your account manager you will have one of our most popular, friendly and astute members of staff representing you.

Matthew Davies head of sports tickets at the Sincura Group Concierge

Matthew Davies


D: 0203 148 2662
E: matthew@thesincuragroup.com

We call Matthew “The Milkman”. He says it’s because he always delivers, but really it’s because he drunk two litres of milk after completing the new starters’ chilli challenge. But credit where credit is due – he has proved himself one of the consistent deliverers of sports tickets on the planet.

A massive football fan – Matthew prides himself on being able to supply any ticket for any match, and at unbeatable prices. And it’s not just football – from rugby and racing, to formula one and golf – Matthew is the man with his finger on the button.

If you are a sports fan like Matthew, then you are in safe hands with him.

prag rai out of hours support at the Sincura Group Concierge



D: 0203 148 2655
E: prag@thesincuragroup.com

We call Prag the "Silent Assassin" - and beyond his quiet and unassuming nature is a young man bristling with talent. With a degree in business information technology, and a father who was a Gurkha, it is no surprise that Prag is our hardest working, loyal and knowledgeable staff member. And he proved this when he learnt his trade through our credit card services - managing the largest number of requests each day and receiving the best client feedback.

With his eye for detail, understanding of our systems, and desire to please, Prag oversees your requests out of office hours. He ensures that all your questions are categorised, allocated, and that you receive the best client experience. And it works - as we continue to lead the market on feedback, quality of service and response times. In the same time that other concierge services would take to reply to your message we will have you sat in their restaurant enjoying their meal organised by us.

CHRISTINE PEPPER office manager at the Sincura Group Concierge



D: 0203 148 2662
E: christine@thesincuragroup.com

Not only is Chrissie the longest serving Sincura staff member, she is also the most important to our company. In fact the reason we win so many accolades as the best concierge on the market is largely down to her.

She oversees everything, every client request passes her eyes, every ticket sent or booking made is checked by her, every contract, every invoice, and every action. Though you may not know Chrissie, she definitely knows you. She manages the membership team to ensure you are all registered correctly, and runs reports every morning and evening to check that you are happy and being represented properly.

Previously heading up HR team from blue-chip multinational companies, she is a great asset to Sincura and ensures that our staff, clients, and partners have the best experience from our award winning company.


The Sincura Group are delighted to work with, and respresent, leading brands around the world.

A selection of these brands can be seen below:


The Sincura Group is made up of 5 companies in the UK: Sincura Concierge Ltd (Company Number 09024258), Sincura Lifestyle Ltd (Company Number 11111866), Sincura Tickets Ltd (Company Number 09052252), Sincura Arts Ltd (Company Number 09864949), Sincura Holdings (12242841).


phone sincura conciereg team we love to chat


Repeatedly voted the best concierge in the world for both personal and business clients, our multi-award winning team do it better than anyone else, 24 hours a day, 365 days a year, in every corner of the world.

We are very proud of the Sincura Concierge service – we continue to lead the industry with our quality of replies and response times. All requests are managed by humans; 24/7 from our London and worldwide offices.

Other concierges boast that they will acknowledge your concierge request within 3 hours – well we don’t believe that’s good enough! On average it takes less than 2 minutes for you to receive an acknowledgement that your request has been received, viewed, loaded into our system and allocated to an expert to start working on. We close 30% of requests within 10 minutes, over 60% within 2 hours and 99% within 1 business day.

In the same time it takes other concierges to acknowledge your request for a restaurant reservation, with us you should be booked in, sitting down, and enjoying the dinner we have organised for you.

But don't take our word for it - read the feedback from clients.



📧 info@thesincuragroup.com

☎️ 0203 148 2655