SINCURA TECHNOLOGY - THE MOST ADVANCED CONCIERGE IN THE WORLD
Developed over 6 years and constantly evolving to stay ahead of our competition, our custom built systems have grown into the most advanced on the market, acknowledged by Sincura winning a breakthrough research and development grant in 2019.
Our technology allows us to work efficiently, and not only compete against, but outperform companies ten times the size with ten times as many staff.
It allows us to take our business with us everywhere, on our time, and supports our staff, clients and members to ensure our award-winning service remains one step ahead of our competitors.
Creating bespoke CRMs
Your Customer Relationship Management CRM) tool is the backbone of every business, allowing you to efficiently run your company, clients, members and staff.
We see so many large companies using off-the-shelf CRM systems like Salesforce which we believe is wrong.
We believe your working practise should not be dictated by software, and instead your software should be custom built to you dictated by your working practises.
EXAMPLE CLIENTS USING OUR TECHNOLOGY
With the huge success of Sincura technology – we are also now offering our technology services to other companies from building CRMs to building Website and Apps, from data modelling to behaviour insights.
It typically takes less than 3 months to build a client CRM to your branding, it is 30% more efficient than using an off-the-shelf system like Salesforce as it is designed to the way you work - and it costs on average more than 50% less than using an off-the-shelf system. A selection of clients using our CRM systems to stand out in their market include:
Managing your clients
Sincura has the highest satisfaction rate of any company in our industry, the highest client retention rate, and are the only concierge to openly publish client feedback
Our CRM ensures that the journey the client has with us is second to none. We lead the market when it comes quality of replies, response times, and understand our clients better than anyone else.
SINCURA TECHNOLOGY: MANAGING CLIENT REQUESTS
Other concierges boast that they will acknowledge your concierge request within 3 hours – well we don’t believe that’s good enough!
On average it takes less than 2 minutes for you to receive an acknowledgement that your request has been received, viewed, loaded into our system and allocated to an expert to start working on. We close 30% of requests within 10 minutes, over 60% within 2 hours and 99% within 1 business day. In the same time it takes other concierges to acknowledge your request for a restaurant reservation, with us you should be booked in, sitting down, and enjoying the dinner we have organised for you.
Our technology supports our concierge team to ensure we continue to lead the industry with the client experience, from our quality of replies to our response times.
Our CRM allows us to supports our day to day operations in:
LOADING REQUESTS
Process new requests quickly and efficiently globally 24/7.
Allocate requests to staff members and prioritise as urgent.
WORKING ON REQUESTS
Progress requests and update clients in real time - from sending WhatsApp, emails and in-app notifications.
Understanding clients' behaviour and history to predict venues suitable based on likes and dislikes and spending habits.
Using datastore of hundreds of thousands of historic requests to cross reference
CLOSING REQUESTS
Creating booking confirmations, and reminders for clients on the day of the event
Sending city guides, itineraries and fact sheets to support their events
Following up with feedback to constantly improve the service we offer
SINCURA CRM: MANAGING CLIENT BOOKINGS
The Sincura team were recently invited in to a premiership football club and asked "why do people book their hospitality through you and not directly with us?" Simple - their matchday hospitality starts when they step foot into the stadium and ends when they leave the stadium. For us it starts days and weeks beforehand and continues days and weeks after.
Once we have booked in members in our CRM helps manage their booking to ensure the best client journey and experience.
Our CRM supports our client bookings by:
SINCURA CRM: CREATING BOOKINGS
Send booking confirmations with tickets, maps and contact details.
Manage Travel news and relevant information to ensure clients are prepared for their booking
SINCURA CRM: MANAGING BOOKINGS
Reminding members that they have bookings today and managing diaries.
Notify our staff an office of upcoming bookings so we know where our members are at any time.
Provide emergency contacts and out of hours support rotas.
SINCURA CRM: POST BOOKING TASKS
Following up with feedback to constantly improve the service we offer
SINCURA CRM: UNDERSTANDING CLIENTS
Understanding our clients is key to providing them with a premium service tailored to their preferences. This in turn results in strong customer relationships, the highest client retention rate in the industry and new sales through positive word-of-mouth recommendation.
Our CRM helps us to understand our clients by:
SINCURA CRM: VIEWING INDIVIDUAL MEMBERS
View our members' details at a glance.
See their requests, bookings, payments.
Gain valuable insights into their likes and dislikes.
See their engagement and track activity.
SINCURA CRM: ANALYSING ALL MEMBERS
Compare members to their peers.
Learn about our membership base as a whole.
Receive feedback to improve our service.
SINCURA CRM: AI & ALGORITHMS
Our behaviour tools allow us understand everything from wealth to satisfaction, profitability to reliability.
Our AI allows us to match specific offers and products to members.
SINCURA CRM: MANAGING NEW ENQUIRIES AND GENERATING LEADS
Sincura is the fastest growing concierge company in the world, and our technology allows us to expand our company and client base, with a number of tools.
Our CRM allows us to manage new clients and enquiries by:
SINCURA CRM: PROCESSING NEW MEMBER ENQUIRIES
Manage new enquiries.
Centralise proposals.
On-board new members.
Take payments and manage accounts.
Manage and automate newsletter.
Understand our member base for marketing opportunities.
SINCURA CRM: MANAGING SALES LEADS
Sales leads.
Search for company contacts and new leads.
Track important sales and marketing opportunities.
Track progress and key actions.
Search for celebrities and agents.
SINCURA CRM: STAYING AHEAD OF THE COMPETITION
Staying ahead of our competitors.
Track and monitor our competitors.
Track our website and google rankings.
Understand our website activity, entry points, and bounce rates.
See an instant report
Managing your staff and office
The single most important asset in any business is their staff, and with remote working more prevalent, the CRM allows the staff to efficiently organise their day and managers to see their teams.
SINCURA CRM: MANAGING STAFF AND THEIR WORKLOAD
Each staff member has their own page on the CRM where they can:
Manage their clients.
Raise and manage their client requests.
Raise and manage internal tasks.
Manage their profiles.
Manage their days off, sick and holidays.
Raise expense sheets and timesheets.
Access company forms and policies.
These staff pages can be accessed anywhere around the world to fully support multiple offices and remote working.
SINCURA CRM: SUPPORTING MANAGERS AND THEIR TEAMS
As well as this managers can see their staff including:
Status of requests for all staff.
Who is the office.
Manage team rotas.
Client feedback.
Staff activity reports.
Team announcements.
Staff financials.
Staff training.
Contracts, procedures, forms, and payroll
Events and teambuilding for staff
SINCURA CRM: MANAGING FINANCES
Tools to manage your company finances with:
Raise new invoices.
Manage the status of invoices.
Manage sales.
See member fees and overviews.
Breakdown sales per client.
See client value and profitability.
See company profits and losses.
See financial trends.
Manage company overheads.
Reporting and shared tools
Sincura's concierge staff is a quarter the size of our competitors but we repeatedly outperform them.
Our technology allows us to "box clever" and supports the staff to work at their most efficient.
Though we are not going to give away all of our secrets, here are some of the tricks we use.
SINCURA CRM: REPORTING
The reporting suite allows to track goals, identify problems, learn about our clients and create or improve effective strategies. This includes:
Company reports
See the activity of the company over the last week, month, year or any timescale you choose
Financial reports
See the company finances and trends
Staff reports
Track the performance of your staff
Member reports
See our members and their activity
Behaviour reports
Our algorithms allow us to predict a members' behaviour and tune the service to them
Engagement reports
From social media to app usage
Feedback reports
Allows us to gauge satisfaction and improve our service based on client feedback
Sales reports
Allows our sales team to efficiently track progress
All of our white label clients also have their reporting suites, with monthly reports sent to them.
SINCURA CRM: DATA STORE & LIBRARY
We have a library of resources at our fingertips to enhance our service including:
Data store. A member of staff may have a request for recommendations for a vegan restaurant in Amsterdam, and a similar request may have been completed by a colleague the day before. Our data store keeps all requests and ranks them based on feedback from clients. It allows anyone to look up a historic request from over half a million to give them pointers in future requests.
Client profiling. By profiling our clients we can see their likes and dislikes. We also look at their peer groups - so if a client asks for a restaurant we can see the restaurants that his peers like eating in. This allows us to tune requests to the client.
Venue directory. We have a database of restaurants, hotels, bars, clubs, spas, and other venues that anyone in our global offices can look up and find a venue and contact details.
Partners Directory. We can look at our partners we work with from football grounds to airlines to immediately contact the right people.
Managing your social media and news
Our social media and news services are important to bring tailored and relevant news at the fingertips of our members
We monitor every view and click to allow us to understand our clients and tailor the news to them.
SINCURA CRM: SOCIAL MEDIA
Our tools allow us to manage our social media reach and campaigns efficiently in one place.
Our systems allow us to:
Create, edit and load posts.
Schedule posts for the future.
Gather stats to advise on timings.
View engagment logs.
Understand celebrities and their reach for brand ambassadors.
Manage our social media campaign strategies.
SINCURA CRM: NEWS SERVICE
We publish over 20 news items a day, and these are tailored to our members. By understanding what news items our clients are reading we can understand them - for example if a client is reading offers for Disneyland then we learn they have young children.
Our central news CRM allows us to:
Manage and send newsletters.
Load news items to App.
Manage international news.
Manage offers.
Manage static pages on the App.
Send city guides.
See popular news items, trends and themes.
View App activity and engagement.
Learn about members from what they read.
Create white label news and custom content.
Simple APIs to integrate into third parties.
Engage with partners and brands to publish their news.
Meet our director and head of Sincura technology
Tony Baxter
Director
D: 0203 148 2660
E: tony@thesincuragroup.com
Our technology team is headed up by our director, Tony Baxter, who has installed a strong emphasis on Sincura being a technology driven concierge. Tony started writing code at the age of 8 on his father's BBC Micro and after studying computing, maths and finance at University he joined software house Logica as an architect for Bank of England's Fastwire system, the world's fastest financial messaging system processing 200 financial messages per second / 5million per day.
After setting up his own software consultancy at the age of 24, Tony won IT contracts with Nomura (strategic data management), UBS (change the bank technology), DrKW (repo desk technology), Finansbanken, Norway (front office technology), and RZB (front office technology). He then joined the Credit Suisse Asset management team to implement data and behaviour modelling strategies before finishing his banking career at Lehman Brothers.
Since founding the Sincura Group it has always been his vision to bring the same strategies used by the major banks to the concierge industry, to both understand and predict client behaviour.
And it has worked.
MOST TECHNICALLY ADVANCED
Sincura is now recognised as the most technically advanced concierge in the industry, recognised by winning a groundbreaking government research and development fund in 2019.
MOST EFFICIENT
Due to our technology we can run an office 30% more efficiently than our competitors - and repeatedly outperform companies 4 times the size with speed of responses, quality of responses, and client satisfaction.
BEST PRICED
As we run such an efficient operation, with our technology effectively supporting our staff, it means we are unbeatable on price. In 2023 we won 90% every contract we went for as no other company can offer the service at our price point.
HIGHEST CLIENT SATISFACTION
We have the highest retention rate of clients in the industry and are the fastest growing concierge on the market, and the most financially sustainable.
If you don't believe us - then below is a comparison of Sincura's performance for Revolut (managing the account with 24 staff) vs Ten Group's performance (managing the same account with 500 staff)Source - Revolut technical reports
The Sincura Group is dedicated to making the world a better place.
As a company we donate part of all monies we receive, be it through memberships, tickets & hospitality, experiences or events, back into the youth of today to support their lives and their future prospects.
Through enriching your lives, we are also enriching so many more, from re-uniting incorrectly orphaned children with their biological parents to funding sports stars of the future. We thank you for your continued support on our mission.
Process new requests quickly and efficiently globally 24/7.
