PRESS CONFERENCES by Sincura Pr

Press releases, interviews, and informal media contacts are excellent ways of getting your message across. They are the bread and butter of your media relations, and often of your entire outreach effort. A press conference is an additional media technique, for special occasions, when you really want to make an impression. More specifically, why hold a press conference? Because:

- You can give more information than in a press release.
- A press conference is interactive; you can answer questions from the press, and emphasize points you might not otherwise have a chance to make.
- You can announce an important development, and explain its significant local and wider implications.
- You can set the record straight if your group received negative publicity.
- You can often generate the kind of notice or publicity – a spot on the 6:00 TV news, for instance – that you’d otherwise have to pay a large amount for.
- When many media representatives are present, it makes your conference seem really newsworthy - the media presence itself adds to the importance.
- A successful media conference can not only generate news, but can also boost the morale of your own group -- that is, your group can take pride in knowing that the press will really turn out to hear what you have to say.

WHEN YOU SHOULD HOLD A PRESS CONFERENCE

You and your organisation could hold a press conference whenever there is an event your organization wants to inform the community about. However, in some cases, you will want to hold a press conference for fast breaking news. For example, if an education funding bill were introduced in the state legislature, you might want to convene a press conference that same morning to react to the bill's implications. This will leave little time for elaborate preparations--you should just phone the press at a few hours notice.

Remember, you don't want to hold a press conference too often. It is a special event, and should be treated as such. But here are some cases when a press conference might be a good idea::

- When the event includes a prominent individual to whom the media should have access.
- When you have significant announcements to make, such as a campaign start-up or a lobbying victory.
- When there is an emergency or crisis centered around your group or the issues it deals with.
- When a number of groups are participating in an action, and the show of support will emphasize that this action is news.
- When you want to react to a related event; for example, when a national report relevant to your issue is released. 

- Scheduling the time and date
- Picking a site
- Selecting and training participants
- Contacting and organising the media
- Creating press kits
- Creating displays and visuals,
- Organising the event including room setup, refreshments, TV and audio setup points, running orders and event sheets
- Full staffing from reception to event management
- Running of the day itself with our simple to follow rules
- Follow up with media
- Post-event reports

 

 

 

SINCURA PR CASE STUDY: AMIR KLHAN PRESS CONFERENCE

Sincura are the chosen partners to organise the press conferences for former world-champion boxer Amir Khan. These have included the press conference for:

PAULIE MALIGNAGGI (2010)

sincura manage press conference for amir khan vs paulie malignaggi

MARCOS MAIDANA (2010)

sincura manage press conference for amitr khavn vs marco maidana

LAMONT PETERSON (2011)

sincura manage press conference for lamont peterson vs amir khan

CARLOS MOLINA (2012)

sincura manage press conference for amir khan vs carlos molina

JULIO DIAZ (2013)

sincura organise press conference for amir kkan julio diaz

SAUL ALVAREZ (2016)

sincura organise press conference for amir khan vs sual alvarez

Our tasks include:

- Scheduling the time and date
- Picking a site
- Selecting and trainign participants
- Contacting and organising the media
- Creating press kits
- Creating displays and visuals,
- Organising the event including room setup, refreshments, TV and audia setup points, running orders and event sheets
- Full staffing from reception to event managment
- Running of the day itself with our simple to follow rules
- Follow up with media
- Post-event reports

For more information please contact our pr team