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Regardless of your industry, there’s no denying that exposure to your brand can help you reap huge rewards – which is why a business launch event can be invaluable. Whether you’re just starting out or you’re debuting a new product line, what better way to spread the word than by hosting an event and inviting along your target audience?
See below for our main reasons why.
In business these days, most client relationships are carried out over the phone or via email. Face-to-face communication shouldn’t be underestimated, people still buy from people and appreciate putting names to faces. Research from Virgin shows that 95 per cent of people say face-to-face meetings are essential for long-term business relationships – so why not get your working relationships off to the best start by meeting prospective clients from the get-go? This way, attendees get to meet the team they would be liaising with about any future projects – and you have a chance to promote your services in person.
A business launch event is your chance to set out your stall, giving attendees an insight into your business and what you are all about. From your physical services to your brand values, you’ll have an opportunity to shout about what’s important to you – and at a launch event, people will listen.
When it comes to the event itself, everything from the guest list to the catering will count and the venue should also be high on your priority list. That’s where Sincura PR and our events team come in, with our history of launch events and our unique partnerships and insights. We will make sure your event is highly relevant and an impactful brand experience so you’ll have the best chance of being remembered.
Along with word of mouth, press coverage can work wonders for your business, putting your brand in front of a fresh and relevant audience. For both your business and the venue, this kind of exposure can be great – particularly if you’re just starting out.
From creating and distributing press releases, to inviting the relevant press, to organising interviews and capturing the evening with photos and videos, we will make sure your event has maximum exposure. Potential clients will appreciate your willingness to be hands-on and will also value hearing directly from whoever is in.
People love the chance to post to their social media accounts, so, whether you’re having a printed Instagram board designed or hosting a Twitter competition, you can encourage attendees to get involved by making sure your social media handles are visible wherever possible. We will come up with a full social media campaign to engage with new and existing clients pre, during and post event.
With Sincura PR by your side, your event will be a roaring success – but the hard work doesn’t stop once the evening’s over. In order to turn curious event attendees into paying clients, you’ll need to think about the follow-up – and you can make this easier by making the most of the event itself. From gifting (see our gifting service here) to business cards, attendees of business events will be accustomed to receiving freebies at the end of the evening – and if you can tie these products in with your business, even better!
So, whether you’re just starting out, introducing a new product line or broadening your business offering, a launch event can bring you a variety of awards – benefiting you in both the short and long term. The Sincura PR team are the perfect partners to ensure maximum returns from the event.
Bank of Singapore is a Singapore-based private banking arm of OCBC Bank. Formerly known as ING Asia Private Bank, it was acquired by OCBC in 2009 from ING Group for US$146 billion. Currently has 1800 employees and 95 billion USD asset under management. In January 2012, The Sincura Group organised the UK launch of the bank including:
• Sourcing venue (the orangery at Kensington Palace)
• Press releases and promotions
• Invitations and guest lists
• Venue setup with an oriental theme
• Catering, Drinks and Gifting
• Full event staff
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