Enjoy our premium lifestyle services on the go with the latest news, offers, and a global concierge in your pocket with our new concierge app.
The average person is exposed to hundreds if not thousands of commercial messages every day. TV advertising is of course one of the best-known forms of advertising, and we’ve all seen more TV ads than we can remember. With modern technology allowing you to skip through ads, more and more advertisers rely on embedded marketing, or product placement. This is where product are strategically placed within TV or a film, or within a magazine, media print, or simply at the eye-line at an event.
Product placement can be very successful, as shown by the 65% increase in Reese’s Pieces sales after its placement in E.T. The Extra-Terrestrial, or the 50% increase in Red Stripe sales after its placement in The Firm. These figures show that product placement can have rather powerful effects on viewers, despite its seeming innocuousness. In fact, product placements can be more powerful than we realise, making us implicitly prefer products even if we don’t explicitly prefer them.
You don't have to spend million of pounds to put your product into box-office films, with Sincura PR a clever product campaign can cost you next to nothing. Sincura work with thousands of venues, from museums to members clubs, hotels, to private lounges and can ensure your brand is placed for maximum exposure.
D1 GIN - A gin brand, whose bottles feature artwork by a world-renowned artist, dsiplayed at the launch of an exhibition
KOPPERBERG CIDER - A Scandanavian brand represented in the largest Swedish club night in London
FIJI WATER - For supplying drinks at our annual Henley Royal Regatta Members Event
DOOLEY'S CREME LIQUEUR - For a Christmas Willy-Wonka themed party at a leading London venue
SNOW QUEEN VODKA - For a Winter Wonderland themed event
CONKERS GIN - Allocating gift packages to our Sincura gin-drinking fanatics
DE BLEUCHAMP CHAMPAGNE - Product placement with Cannes Film Festival and the London Film Festival
NEWBY GOURMET TEA - Included in gift-bags at a high profile event
HEINEKEN BEER - Set up a Heineken bar to release their new silver bottle at a celebrity launch event for a new art museum
SUNSOUL - A natural energy drink placed at Henley Royal Regatta
Sincura were approached by the Italian consulate and importers of Italian products to showcase their goods to the UK market.
• Event created called Visions of Italy
• Partnered with Harvey Nichols to host the event in one of their venues
• Invited the Harvey Nichols buyers, plus food buyers from all major supermarkets
• Invited the local restaurant trade
• Invited private buyers and created an import order service
• Featured in the Metro, Evening Standard and City AM
See video below showcasing the evenings events
We are very proud of the Sincura Concierge service – we continue to lead the industry with our quality of replies and response times. All requests are managed by humans; 24/7 from our London and worldwide offices.
Other concierges boast that they will acknowledge your concierge request within 3 hours – well we don’t believe that’s good enough! On average it takes less than 2 minutes for you to receive an acknowledgement that your request has been received, viewed, loaded into our system and allocated to an expert to start working on. We close 30% of requests within 10 minutes, over 60% within 2 hours and 99% within 1 business day.
In the same time it takes other concierges to acknowledge your request for a restaurant reservation, with us you should be booked in, sitting down, and enjoying the dinner we have organised for you.FEEDBACK