SINCURA PR | BRAND AND PRODUCT PLACEMENT


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Brand and Product Placement by Sincura PR

 

The average person is exposed to hundreds if not thousands of commercial messages every day. TV advertising is of course one of the best-known forms of advertising, and we’ve all seen more TV ads than we can remember. With modern technology allowing you to skip through ads, more and more advertisers rely on embedded marketing, or product placement. This is where product are strategically placed within TV or a film, or within a magazine, media print, or simply at the eye-line at an event.

Product placement can be very successful, as shown by the 65% increase in Reese’s Pieces sales after its placement in E.T. The Extra-Terrestrial, or the 50% increase in Red Stripe sales after its placement in The Firm. These figures show that product placement can have rather powerful effects on viewers, despite its seeming innocuousness. In fact, product placements can be more powerful than we realise, making us implicitly prefer products even if we don’t explicitly prefer them.

You don't have to spend million of pounds to put your product into box-office films, with Sincura PR a clever product campaign can cost you next to nothing. Sincura work with thousands of venues, from museums to members clubs, hotels, to private lounges and can ensure your brand is placed for maximum exposure.



OUR PRODUCT PLACEMENT CAMPAIGNS WITH DRINKS BRANDS



Product placement with d1 gin  D1 GIN - A gin brand, whose bottles feature artwork by a world-renowned artist, dsiplayed at the launch of an exhibition

Product placement with koppaberg      KOPPERBERG CIDER - A Scandanavian brand represented in the largest Swedish club night in London

Product placement with fiji   FIJI WATER - For supplying drinks at our annual Henley Royal Regatta Members Event

Brand work with dooleys creme liqueur     DOOLEY'S CREME LIQUEUR - For a Christmas Willy-Wonka themed party at a leading London venue

Brand work with snow queen vodka   SNOW QUEEN VODKA - For a Winter Wonderland themed event

Brand work with conker gin    CONKERS GIN - Allocating gift packages to our Sincura gin-drinking fanatics

Sincura work with champagne De Bleuchamp     DE BLEUCHAMP CHAMPAGNE - Product placement with Cannes Film Festival and the London Film Festival

Sincura work with Newby Gourmet Tea   NEWBY GOURMET TEA - Included in gift-bags at a high profile event

Sincura work with Newby Gourmet Tea   HEINEKEN BEER - Set up a Heineken bar to release their new silver bottle at a celebrity launch event for a new art museum

Brand work with the energy drink SunSoul   SUNSOUL - A natural energy drink placed at Henley Royal Regatta


SINCURA PR CASE STUDY: ITALIAN FOOD AND DRINK WITH HARVEY NICHOLS

Sincura were approached by the Italian consulate and importers of Italian products to showcase their goods to the UK market.


A SUMMARY OF THE DAY



• Event created called Visions of Italy

• Partnered with Harvey Nichols to host the event in one of their venues

• Invited the Harvey Nichols buyers, plus food buyers from all major supermarkets

• Invited the local restaurant trade

• Invited private buyers and created an import order service

• Featured in the Metro, Evening Standard and City AM

See video below showcasing the evenings events




WE LOOK FORWARD TO HEARING FROM YOU

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